Case Study : Visa, Accenture Turn Connected Car Into A Visa Card

 

While driving in a connected car, consumers will be able to place grocery orders, pay for them via the car dashboard and pick up their items at the curb. With a single touch, gas can be purchased, parking can be paid or fast food can be ordered.

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Advent of Internet of things has opened plethora of business avenues and more than that, it has started solving real life problems in more ways than one. The benefits of internet of things or IoT, however, is not limited to only human beings. Rather it has percolated to other living organisms and various objects as well. Be it the whales in the deep oceans or the live stocks in Australian fields, or the fleet of trucks ready to ship consignments from one place to another, IoT and its ability to make a conversation happen between the machines, has shown promise to transform in a way never imagined before.

The Opportunity

With busy, on-the-go customers in mind, the connected car prototype combines leading edge payment security, wireless technologies, sensors and Bluetooth beacons that enable consumer’s cars to “pick up the tab.”

We already have heard of connected cars and mobile money but can a car act like a credit or debit card itself? What if a quick grocery run no longer meant getting out of the car—or taking out a wallet? What if the car could remind its driver that it was time to fuel up, give a signal when a preferred service station was near and process the purchase from the dashboard?

What if a car could be transformed into a Visa card?

Solution

Global payment technology company Visa partnered with Accenture to envision the future of the connected car, one that embeds commerce into the Internet of Things.

Working with Accenture, Visa built a connected car prototype to revolutionize payments on wheels. Employing liquid design and development concepts, the companies moved swiftly from a general idea to pre-concept, design, implementation and roll out of a proof-of-concept in just 12 weeks.

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Jim Mccarthy, EVP, Innovation & Strategic Partnerships,
Visa

 

 

“We work every day to make payments faster and easier for merchants and consumers across the world. As the number of connected vehicles on the road increases, so does our ability to bring this secure, frictionless option of online commerce to consumers everywhere.”- Jim McCarthy, Executive Vice President, Innovation & Strategic Partnerships,Visa Inc.

 

 

Based on the proof-of-concept, a single touch on the car dashboard lets drivers easily pay the bill on the road. Payment credentials are loaded into the car and are made available for secure, frictionless payments to other devices. The application could learn patterns and behaviors over time, becoming increasingly more valuable to the user.

While driving in a connected car, consumers will be able to place grocery orders, pay for them via the car dashboard and pick up their items at the curb. With a single touch, gas can be purchased, parking can be paid or fast food can be ordered.

Results

Visa and Accenture teamed with Pizza Hut and other ecosystem partners to include onboard diagnostic automotive apps and blue-tooth low energy beacons, to design and test connected car commerce.

With more than 325 unique media stories, the proof-of-concept, to date, has generated considerable interest at trade shows and conferences and has lit up the social media airwaves. With the connected car, Visa is revving up the industry and moving one step closer to the company’s vision of connecting secure and frictionless commerce—everywhere.

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