GOQii Pushes Xiaomi Behind To Lead India’s Wearable Market

goqii_logoVishal Gondal founded fitness wearable brand GOQii has emerged as the No. 1 player in India’s wearable devices market commanding market share of 16.1% in the second quarter of 2016. It pushed Xiaomi with market share of 10.3% to the No.2 position.

Overall the wearable devices market also grew significantly in this quarter, according to the latest report by IDC. The Indian wearable market grew by 42% to sell 567,000 units in Q2 compared to 400,000 units in Q1.

While GOQii and Xiaomi grabbed the first two positions, the third position in  terms of market share was captured by the US based firm Fitbit with a market share of 6.7%. Garmin commands 1.4% market share in the Indian wearable devices market and is placed fourth while Huawei is placed at fifth with 1.0% market share.

IDC attributed GOQii’s success to its unique model of offering personal trainer service.
“The access to a personal trainer has been the unique selling point of the vendor and with the launch of second generation of device, GOQii has created an ecosystem including partnership with diagnostic centres and doctors,” the research firm said.

Of the total 567,000 units of wearable devices sold in Q2, IDC said, close to 94% comprises of basic fitness trackers. “Though basic devices marked a sharp growth, the average price of over $190 has had a negative impact on smart wearables as it is still perceived as a premium device that many consumers can afford,” said Raj Nimesh, senior market analyst at IDC.

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