Will leverage Gemalto’s Remote Subscription Management Solution to enter the connected car market
Realizing the market potential that exists in the connected car market in China, China Mobile has decided to transform from being a mobile network operator to becoming a digital service provider. For this, it has partnered with Gemalto, the world leader in digital security, will be leveraging its LinqUS On-Demand Connectivity (ODC) Subscription Management solution and the GSMA compliant Embedded SIMs (eSIMs).
“Today, Gemalto has deployed more than 20 On-Demand Connectivity solutions, and has executed at least 300 over-the-air (OTA) deployments around the globe,” confirmed Suzanne Tong-Li, President, Greater China & Korea at Gemalto.
These Gemalto solutions will help the operator enable secure connectivity for connected cars. As a result, with China Mobile network, a new subscription profile can be securely provisioned in any cars equipped with embedded SIM and end users will enjoy “in-car” connected services throughout the lifecycle of the car, such as infotainment, navigation support, safety or vehicle diagnostic.
China Mobile’s decision to make a leap to IoT seems to be driven by the fact that more and more car buyers in China are looking for value-added services as and high-quality connectivity in their new rides. Data from a 2015 McKinsey survey suggest that 60% of Chinese car owners would switch to another brand if they feel a competitor could offer better connectivity. Now, China, which is the largest car market in the world and sold 24.6 million cars in 2015, sure needs mobile network operators who can support automotive makers connectivity needs.