India’s top telecom operator Bharti Airtel has deployed data analytics platform Cloudera to get customer insights in order to help the operators serve its customers in a better way. The adoption of Cloudera Enterprise, that is built on Apache Hadoop, will Airtel in having a 360-degree view of their customers in India, enabling them to better leverage customer data to execute successful omni-channel campaigns and influence buyers in a highly competitive market.
“As part of our digital journey at Airtel, our main focus is on providing the best customer experience with our new Business Intelligence (BI) and analytics platform, powered by Cloudera. Now, we are able to gain an even greater technical edge, empowering our marketers with intelligent data and analytics to make better decisions and improve the entire customer lifecycle with customized offerings.” said Harmeen Mehta, Group CIO for Bharti Airtel.
Communications service providers (CSPs) are amongst the world’s biggest aggregators of consumer information and have to keep pace in order to gain insights into their customers’ preferences and networks. Many CSPs, like Airtel, are utilizing Cloudera Enterprise to securely bring together user, network, device, business and social data to drive customer intimacy, improve network performance and drive new revenue streams.
Airtel‘s product offerings in India include wireless and fixed services, mobile commerce, high speed DSL broadband, IPTV, DTH, and national and international long distance services to carriers. With over 265 million customers across its India operations, Airtel faces the immense task of making sense of and leveraging huge volumes of customer and network data they collect on a daily basis, which was previously stored in multiple traditional systems built over a period of time.