AMD Showcases New VR Technologies

These technologies are targeted to elevate cinematic VR experiences


To elevate cinematic Virtual Reality experiences of the international audience, AMD has come up with two new VR technologies. Raja Koduri, Senior Vice president and Chief architect of the AMD Radeon Technologies Group, showcased these new technologies and two new VR experiences at the JioMAMI Mumbai Film Festival. During the launch, he shared the stage with S Rajamouli, the acclaimed director of Baahubali: The Conclusion. One must note, AMD’s new VR technologies has been leveraged during the filming of the Rajamouli’s upcoming film.

AMD showcased a preview of new technology rapidly capturing and creating cinematic quality 360-degree video. It includes a prototype of an AMD-developed VR capture camera (codenamed ‘BB360’) and the world’s most robust video stitching software – Project Loom. These new AMD technologies are also being used to develop VR content to promote the upcoming Baahubali, which is set for an April 2017 release.

During the Mumbai Film Festival spread over two days, Raja Koduri also joined in several sessions to discuss innovative technologies behind the franchise and showcased two videos.

The first was a 360-video of an on-the-set experience with Baahubali: The Conclusion. The on-the-set video was made with the new AMD camera and ‘Project Loom’ stitching software. With Loom, the production team was able to rapidly stitch 360-degree video in real-time compared to several hours or days with previous techniques and technologies. The open source Loom software will be widely available to content creators by the end of the year. Fans viewing this 360 video will feel as if they are walking on the set, virtually meeting the actors, and deeply experience the movie before it comes to market.

Also being previewed for show attendees was an epic rendered VR Experience: “The Sword of Baahubali”. This final version will be available several weeks in advance of the movie release and will offer a transformative virtual reality experience that captures this ambitious film’s larger than life characters, wondrous locations, and gut-wrenching drama.

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