Ericsson Creates New Business Unit For IoT, Appoints Asa Tamsons As Head

Ericsson on Wednesday announced a new business unit to increase its focus on innovation and new business development. The new unit, named Business Area Emerging Business, will focus on IoT and within distributed cloud solutions will identify, nurture and scale new businesses to support our customers to capture the potential of 5G and IoT.

With the creation of this new unit Ericsson also appointed Åsa Tamsons to head it as Senior Vice President and head and member of Ericsson’s Executive Team. Her role comes to effect from April 1, 2018.


Asa Tamsons, Sr.VP and Head, Emerging Business

Åsa Tamsons joins Ericsson from McKinsey & Company where she has held the position as partner in McKinsey’s Stockholm office. Her primary focus has been growth strategy, marketing and sales, high tech, and telecommunications, across Europe, the U.S., and Latin America. She has also been based in McKinsey’s San Francisco and Sao Paulo offices.

The company is also simplifying its group function structure, from currently six functions to four. The majority of current Group Function Technology & Emerging Business, including hosted group responsibilities such as the CTO office and Ericsson Research, will form part of Business Area Emerging Business.

Effective February 1, 2018 current Group Function Marketing & Communications and Group Function Sustainability & Public Affairs will be merged into a new Group Function Marketing & Corporate Relations, headed by Helena Norrman, currently head of Group Function Marketing & Communications. This new group function team will continue to develop the sustainability and corporate responsibility strategic model and secure follow-up and reporting, while responsibility for setting the goals and delivery against targets, will reside in the business area or in units with closest responsibility.

“With these changes we are both simplifying our structure and increasing focus on innovation and new business with the creation of Business Area Emerging Business. I am very happy to welcome Åsa Tamsons to the team. She brings deep expertise in telecoms, business development and digital transformation. With these changes we will also increase focus on sustainability and corporate responsibility in each business area and market area, making the unit heads fully accountable for their respective areas”, says Börje Ekholm, President & CEO of Ericsson.

“I am excited to work together with a great team to drive the next wave of growth and new business for Ericsson. With the company’s strong capabilities in 5G, IoT and other emerging technologies, I see a big potential to bring innovation and new solutions to existing and new customers,” says Åsa Tamsons.

Business Area Digital Services is undergoing significant transformation to create a profitable and strong offering in this strategically important area. Ulf Ewaldsson has decided to step down from leading the unit, following the completion of its build up phase, and assume the role as advisor to the CEO.

Gyana Ranjan Swain

Gyana Swain has been tracking the technology industry for over 15 years. A business journalist turned entrepreneur, he has founded two news portals- TeleAnalysis and M2MCafe.

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