MBD Group, earlier known as Malhotra Book Depot, is planning to foray into areas of augmented reality and virtual reality in coming times, and the firm will invest around Rs 50 crore in this business in the next three to five years.
“We plan to invest 50 crores towards our expansion and launch AR and VR educational content for students, which will be an extremely interesting way of learning things.” said Monica Malhotra Kandhari, MD of MBD Group.
The company says the global AR & VR market is expected to reach $35 billion by 2025.
MBD, that has primarily been into developing educational content, is now planning to create augmented reality and virtual reality based content for students from Kindergarten to Grade 12 as well as vocational education. It will produce 3D educational AR and VR videos and simulations. MBD plans to make this AR and VR content compatible with the VR devices like Samsung Gear, Oculus Rift etc.
The group feels that packaged AR & VR based educational curriculum and content will help in keeping the students deeply engaged in the classroom, it will offer an immersive sense of place and time, whether historic or evolving. This will be a great way of learning, where the students can practically experience and bring their subjects to life, which traditional education couldn’t offer.
MBD Group is also planning to invest and cater to other international educational markets of US, UK, and China. At present MBD is offering its products and services to various other countries including international offices in South Africa and Sri Lanka. Moreover, several books of MBD have been praised for its very authentic content, beautiful colored production, easy to understand language and got approved by the CAPS and are part of the National Catalogue of RSA.