MediaTek Enters Smart Home Business In India


Getting aggressive on the internet of things area Taiwanese fabless semiconductor company MediaTek Friday entered India’s smart home market. The company launched two new IoT enabled System on Chips (SoCs) specifically targeted towards the emerging connected home market in the country.

The SoCs can be used for home gateway solutions and smart electronics like washing machines, refrigerators, air-conditioners and other home appliances. Devices and end products like these based on the SoCs will be available in India by the last quarter of this year, MediaTek said in a statement.

MediaTek’s newly launched SoCs, the MT7687 and MT7697 chipsets feature a range of innovative architecture designs and function like low power consumption and slim size.

This series of chipsets shall help create a universal “eco-sphere” of seamlessly connecting a smartphone device to a diverse set of smart home features and functions. These may include home appliances, home automation, smart gadgets, IoT bridges and cloud connectivity, the company said.

“At MediaTek, our focus lies in developing cutting edge technologies which will impact the way customers use their devices. The MT7687 and MT7697 will each bring new features to home automation and IoT market in India that will further support the Smart City initiative by the Government,” said Kuldeep Malik, Country Head – Corporate Sales International, MediaTek India. “With solutions that power innovation and drive productivity, MediaTek is extending its leadership in the IoT segment to help India customers capitalize on the next technological shift.”

Keeping in mind the aim to expand their global footprint, MediaTek is launching these products to ride on the growing technological momentum in the market. MediaTek’s core lies in designing leading display technologies, regardless of device. With a deep legacy embedded in multimedia technology – and reputation as an industry leader across phones, DVD and audio — the brand is taking that expertise and applying it to forward-looking formats like IoT, wearables and more.

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