Riders will now have the freedom to enable an immersive and personalized in-car experience in an Ola Cab.
In a global first, Ola has launched ‘Ola Play’, a connected car platform for ride sharing. The platform hardware built by Ola in partnership with Qualcomm leverages proprietary in-car and cloud technologies will transform the in-car experience for users by bringing advanced car controls, choice of personalized content and a fully connected interactive experience.
This means, as a rider, you will have the freedom to listen to your own playlist in a cab instead of staying at the mercy of driver or the radio jockeys to treat your ears and soul to a melodious journey. Here’s how Ola Play works. It transfers the control of the in-car experience to users from the Driver Console, which enables seamless interfacing with the consumer’s device, once a ride begins. Customers can enjoy the immersive Ola Play experience from their own devices or from the large screen devices mounted in-car, along with car’s surround sound systems. This intelligent, context aware system uses customer preferences and current ride information like time and destination to offer personalised recommendations during the ride.
While commenting on the launch of Ola Play, Bhavish Aggarwal, Co-Founder and CEO at Ola said “I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry. With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions.”
In the beginning, Ola Play services would be made available to select Ola Prime customers in Bengaluru, Mumbai and Delhi. However, by March 2017, this service will be rolled out across other cities and to over 50,000 vehicles.
Beyond offering a highly personal, experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users. Mahindra and Mahindra, as part of its strategic partnership with Ola, is deeply integrating this technology in its vehicles, enabling both companies to build holistic solutions for the ridesharing world.