Global sports icon and cricket legend Sachin Tendulkar has decided to invest in technology company Smartron. besides being a strategic partner to the company, the cricket legend will also be the global brand ambassador of the company that aims at bringing smart consumer devices like smartphones, tablets and some IoT enabled products.
Though the company has not launched any of its products in the Indian market so far, it has been working in stealth mode since 2014 and looks at bringing a slew of smart devices in the Q1 of FY2017.
Besides consumer devices, Smartron also plans to launch some enterprise products as well.
“I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide,” Sachin Tendulkar said.
Besides sports, Sachin is known for his keenness for technology and cars.
Smartron is a Hyderabad based technology company co-founded by Mahesh Lingareddy who is also the CEO of Softmachines, a US-based semiconductor firm having operations in multiple countries like Russia, the US and India.
“We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations. We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs,” commented Mahesh.
Late last year Smartron had partnered with Foxconn to start its local manufacturing in Andhra Pradesh, where it would manufacture products like tablets, smartphones and other IoT enabled devices.