Samsung Partners Sydney Opera House To Make It Smart


Iconic Sydney Opera House will feel smarter the next time you visit for a show thanks to Samsung Electronics. The south Korean firm is deploying its latest smart technologies to offer artistic and cultural content illuminating the legendary venue’s storied tradition and delivered through eye-catching LED signage.

As a part of a $202 million renewal plan, Sydney Opera House is deploying various technologies and solutions to make it more appealing and to offer new age experience to its visitors.

In the first phase Samsung has deployed its smart LED solutions at the Lounge, a new meeting place located in the heart of the Opera House that features stylish, comfortable seating, as well as interactive displays and exclusive digital content. The centerpiece of the new lounge is Samsung’s IL020F fine pixel pitch LED signage, which forms a large-format (4m x 2m) display that is designed to draw visitors’ attention to a specially commissioned digital artwork.

“The Lounge is an early milestone in renewing the experience for our visitors, and highlights the importance of collaboration in transforming the Opera House experience,” said Sydney Opera House CEO Louise Wilson. “With Samsung’s support, we have a wonderful opportunity to trial the latest technology while creating a more welcoming environment for visitors.”

Beyond the IL020F LED signage, the company also set up a virtual-reality station at the Lounge using Samsung’s Galaxy View and Galaxy Tab S2 tablets. This station virtually transports users to the top of the Opera House’s famous exterior sails, as well as a ‘Cultural Institute’ station, and allow visitors to experience more than 50 online exhibits highlighting the landmark’s past, present and future.


In addition to The Lounge, Samsung and the Sydney Opera House have agreed to collaborate over the next five years on further initiatives to improve the landmark and provide visitors with the best possible experience.

“The Lounge enabled by Samsung is an incredibly exciting way for Australians and tourists from all over the world to experience what the Sydney Opera House has to offer,” said Phillip Newton, Corporate Vice President and Chief Marketing Officer of Samsung Australia. “We are proud to work in partnership with the Sydney Opera House to enrich the experience of millions of visitors through our most advanced and immersive technology.”

Gyana Ranjan Swain

Gyana Swain has been tracking the technology industry for over 15 years. A business journalist turned entrepreneur, he has founded two news portals- TeleAnalysis and M2MCafe.

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